Client: Trü Frü
Trü Frü is mother nature's favorite treat! With a recent acquisition by Mars and a move to a new headquarter in downtown Salt Lake City, Utah, the team at Trü Frü wanted a mural that celebrates their delicious products and global expansion. The illustrations represent various milestones, from the company's original founders meeting at Mount Everest to the product journey of fresh fruit, picked ripe, hyper-chilled then immersed in chocolate. The mural serves as a purposeful centerpiece of the office and a visual guide that executives use to share the brand story to its clients and partners.
The illustrations were cut on acrylic panels, painted, and installed by a local signage company, along with the plant logo signage.
