Target My Holiday Story
Client: Target
Agency: Macro

Target Wonderland! is a free 2019 holiday pop-up activation inside New York City's Chelsea Market. Consumers can shop and engage in hands-on activities, including an interactive app called "My Holiday Story". The app created personalized animations based holiday traditions and celebrations from the user's keyboard word entries. I was commissioned to draw a series of typography based on assigned words for the app's animation asset library.