Target My Holiday Story
Client: Target
Agency: Macro
Target Wonderland! is a free 2019 holiday pop-up activation inside New York City's Chelsea Market. Consumers can shop and engage in hands-on activities, including an interactive app called "My Holiday Story". The app created personalized animations based holiday traditions and celebrations from the user's keyboard word entries. I was commissioned to draw a series of typography based on assigned words for the app's animation asset library.
Client: Target
Agency: Macro
Target Wonderland! is a free 2019 holiday pop-up activation inside New York City's Chelsea Market. Consumers can shop and engage in hands-on activities, including an interactive app called "My Holiday Story". The app created personalized animations based holiday traditions and celebrations from the user's keyboard word entries. I was commissioned to draw a series of typography based on assigned words for the app's animation asset library.
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/15b6db55-da09-4ed7-8818-175dfb722482_rw_1920.jpg?h=990b99ee9659900f51034aac7788020d)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/1bdd7506-2a87-4e8d-a484-5aad34f40dd0_rw_1920.jpg?h=722c3bbed18ea65a7abc088e5e8ef7df)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/966f03f1-6b83-4397-9e2d-d0e054c119fb_rw_1920.jpg?h=4a94523a0ef743279bdf70908af18eab)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/e1b1048d-6451-498d-9504-fc98ef752cf0_rw_1920.jpg?h=82260e726399fc292bc30fe058387e88)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/2746217b-a172-497c-8ad4-04f1122e5f82_rw_1920.jpg?h=56d7185c7f9b068d6c0a15ceb8894c45)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/3cd6f839-eb23-480e-8f60-fc21bcd74f78_rw_1920.jpg?h=8498f9ba1844b715e647cea62ced7950)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/47140a45-aa53-4482-b6f5-d2134a347104_rw_1920.jpg?h=137ca54dd1dcd51eb583fe9e232b5196)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/7a6c1cf8-1260-4a69-8db4-48cfa775f5e3_rw_1920.jpg?h=1560c7f5b0c70e0a1d908a1810016602)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/ee6abf28-f524-4a32-b56a-d0853f758915_rw_1920.jpg?h=edf34dff8c486f171b9d7c614e298ca5)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/cbf8e9da-977b-4523-9da5-b5b9f8fe3066_rw_1920.jpg?h=2906d904af1346741cfe0db3a1d31d6f)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/d717bb41-96d5-4152-954e-38dce23e861c_rw_1920.jpg?h=125d873b2806ef7f612389e1533412ad)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/590b55eb-ac83-4470-ae9c-87a5b8415918_rw_1920.jpg?h=ac15d5b645849e3d1d91393512f7a94b)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/83394bb0-a3d4-41fb-8453-8069487ac2da_rw_1920.jpg?h=56943a3f2f571eda7a19122027ae1b88)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/3f05c640-67f8-4a92-b4eb-550e5e2c14e6_rw_1920.jpg?h=a3e8782b9ccc9f76a6c51e760862aed7)