So Happy For You Gift Card
Client: Target
Art Direction: Pamela Palaciotanhueco

The creative team at Target commissioned me for an all occasional celebratory gift card to launch June 2025. I was assigned to hand letter the phrase, "So happy for you" with emphasis on the word "happy". With easy legibility in mind, I drew serif letterforms with minimal ornamental swashes. The overall art direction is joyful and elegant with the intended recipients being all genders, young adults and older.