Oatly ReRuns
Client: Oatly
Client: Oatly
Through Co-Loop Agency, I was hired to upcycle a vintage denim jacket for Oatly with sales benefiting The Lower Eastside Girls Club in NYC. Oatly ReRuns is their experiment of making merch with used apparel. I painted my planet-forward statement with Jacquard textile paint.
Photography courtesy of Oatly and Sky Pie Studio. Art & Copy Direction: Rinee Shah.
Photography courtesy of Oatly and Sky Pie Studio. Art & Copy Direction: Rinee Shah.
Initial Concepts in B/W
