Oatly ReRuns
Client: Oatly
Client: Oatly
Through Co-Loop Agency, I was hired to upcycle a vintage denim jacket for Oatly with sales benefiting The Lower Eastside Girls Club in NYC. Oatly ReRuns is their experiment of making merch with used apparel. I painted my planet-forward statement with Jacquard textile paint.
Photography courtesy of Oatly and Sky Pie Studio. Art & Copy Direction: Rinee Shah.
Photography courtesy of Oatly and Sky Pie Studio. Art & Copy Direction: Rinee Shah.
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/3d799826-a398-4ed0-b369-88fc30f42bdd_rw_1200.jpg?h=de4698208d4f469bc412a69be88b0b4d)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/38f69a38-b15c-4499-b0d9-6451e7a1f984_rw_1200.jpg?h=8821b5fb1da015fb69fb1f6676be2245)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/4558acaf-998c-49a3-b8ac-26db71ebcb6d_rw_1200.jpg?h=6a3cf35575a9733b494da0d3840594b7)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/8c2580b8-f1dd-40e3-b138-a57220abf857_rw_1920.jpg?h=26cacf2fca69d6b3657f9d3a0df93c11)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/49c6806f-cdca-4296-8d5f-519307abc572_rw_1920.jpg?h=a62c5e88eb491a1a70e48d56574a30bb)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/a820bf94-7894-49a5-a74a-da9dc8b84d3d_rw_1200.jpg?h=96aa7907576ac394b0c0acd3bad4c806)
Initial Concepts in B/W
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/e621f297-1a86-4c27-bb3f-ad54c709f46f_rw_1200.jpg?h=e41175cff2ca6b8e582b3febda693294)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/36c349a1-3dc3-4d99-8904-fe861a69bf4b_rw_1200.jpg?h=193c469c1b366db8afd1c2cbf697d2e8)
![](https://cdn.myportfolio.com/05e9abd8d8e2764c267c75fa95d45262/e392c5a3-52e3-45c6-b917-fe3cef0778f7_rw_1200.jpg?h=b9c6b3c702691b2e43881efb17592318)